Who Am I?
My name is Sydney Lauren Hammermeister. I Graduated from Appalachian State University majoring in Communication Advertising with a minor in Digital Marketing.
Looking Into My Professional Goals
I am driven by a passion for the outdoors, creativity, and videography. My goal is to become a leader in the workspace, where I can work hands-on with advertisements, leveraging my creative skills to their fullest potential. I aim to create innovative campaigns that not only meet but exceed my clients' wants and needs.
Building on the foundation of my past work, I am committed to continuous growth and exceeding my prior expectations. Ultimately, I aspire to make a meaningful impact in the advertising industry, leaving a lasting impression through my creativity, dedication, and drive for success.
Skills
Videography
Digital Marketing
Photography
Advertising
Content Creation
Data & Analytics
Creative Problem
Solving Storytelling
Advanced Tech
Over the years, I've cultivated a passion for videography, collaging, hiking, camping, reading, and snowboarding. Whether I'm outdoors capturing nature's beauty or delving into a good book, creativity and exploration drive my every endeavor.
Life's most precious moments become alive through my lens, thanks to my love for videography. Traveling to new destinations fuels my sense of adventure, expanding my horizons and inspiring narratives that unfold through my camera.
2016- Present
Videographer | Principal of S&K Studios | Charlotte, NC
At S&K Studios, we specialize in content creation, videography, photography, digital marketing, and social media management. As freelancers, we work closely with clients to craft visually stunning, impactful stories that capture their message. Our creativity and attention to detail push boundaries, delivering unforgettable results across every project.
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instagram: @skstudios_
February 2024- Present
Social Media Manager & Content Creator | 320 Guest Ranch | Big Sky, MT
At 320 Guest Ranch, I serve as the Digital Marketing Manager and Content Curator, where I focus on creating and pitching engaging social media content to showcase the unique experiences the ranch offers. I manage all digital media platforms, overseeing content strategy, messaging, and advertising efforts to promote ranch activities and services. My role includes capturing the authentic spirit of the ranch through visuals, writing compelling posts, and interacting with followers to enhance online engagement. I also analyze data to optimize performance, ensuring our digital presence resonates with both current guests and potential visitors.
May 2024- July 2024
June 2023- September 2023
Moondance Adventures | Big Wild:
Media Apprentice & Adventure Leader
In my role as a Media Apprentice and Leader with Moondance Adventures, I led teen trips while capturing dynamic content through videography and photography. I balanced guiding outdoor activities with creating visuals that showcased the excitement of the experiences, enhancing Moondance's marketing efforts and attracting future adventurers.
Social Media Marketing- Videographer | Tuscan Hounds | Florence, Italy
At Tuscan Hound, I managed the brand’s digital presence, developing content and social media strategies tailored for an Italian audience. I worked closely with the team to align all messaging with the brand’s voice and cultural context. For my final project, I produced a commercial that showcased my skills in videography, storytelling, and post-production. This international marketing effort allowed me to create visually compelling content that resonated with the target audience and effectively promoted the brand's services.